How we can help
Cassidy Consulting works with early stage SaaS start-ups & scale-ups with between $0 to $5m in ARR who need the support of an
On-Demand VP of Sales.
We partner with Founders & CEOs to help define their sales strategy, implement revenue specific KPIs, execute on data driven insights, recruit & upskill their sales team, optimize the entire sales process, and increase revenue.
1 / Discovery
We know that every business is different. That is why we want to truly understand you, the way your business works and your goals. If we don’t get this first step right, we will be working towards different outcomes. It also allows you to evaluate Cassidy Consulting and decide if we align.
2 / Game Plan
This is where we will deep dive into your business requirements and jointly create a plan of attack. This can be process driven, KPI driven, outcomes driven, or milestones we define as success. Once we have a solid game plan in place, we can define accountability & get to work.
3 / Execution
We will then work with you and your team to execute on the game plan we have developed together. This is where we implement, review and adjust each step of the plan. Data is our north star during this phase as it will help us define and refine success.
4 / Optimization
Not everything works perfectly the first time round. This is where we will review our results and make any tweaks or changes that may be required to get the most out of your new sales system. Scalability, repeatability & predictability is the name of the game during this phase.
5 / Review
Now is the time for reflection. How did the business perform? Did we hit and exceed the milestones that were created at the start of this process? Have the goal posts now moved and the business requirements evolved to the next stage of growth? If the answer is yes, let's continue our journey together!
"70% of SaaS organizations first VP Sales hire doesn't make it to 12 months. It's one of the most common, and also most devastating mishires in startups."
Jason Lemkin - SaaStr Founder
Services
Our 'On-Demand VP Sales' services use a hands on, data lead approach to implement the sales foundations your business needs. From process creation, team structure, recruitment, playbooks, optimization, sales metrics, team training, KPI creation, compensation plans and much, much more.
Sales Foundations
Metrics
Recruitment
Growth
Training/Coaching
Bespoke