Defining what metrics are important to the business is crucial when building out your sales function. Not only from a visibility standpoint (you don't know what you can't see!), but also to define accountability. We will work with you to specify the ‘metrics that matter’ and implement any that might be missing. Both the business and the sales department need to be aligned across all metrics and marching to the same beat - from revenue targets to activity KPIs or conversion rates to commission structures. Without visibility there is no accountability.