I started Cassidy Consulting because I love to help SaaS companies solve the hardest question in business: How do we sell more? 

 

I have spent my entire 20 year career in sales. The last 10 of those have been as a VP of Sales scaling multiple SaaS businesses across the globe, from $1m to $20m in ARR. In this time I have designed, implemented and built sales engines in APAC, North American & EMEA. From baseline sales fundamentals, to tech stacks, GTM strategies, to recruiting the best sales talent.  

 

Why? It's my passion. 

 

Starting Cassidy Consulting was my way of being able to help more SaaS businesses succeed and scale in a predictable, repeatable way. I know first hand how hard it can be to grow your SaaS organization & I am here to help you get there!